MICHAEL BETHKE: A FAR CRY FROM EAST PALO ALTO, HIS JOB TODAY IS THE FAIREST OF ALL

January 10, 2011

Look no further, Michael Bethke is the man with a plan. The day after the Santa Cruz County Fair ended in September, Bethke did a full assessment of the annual event, which saw upward of 70,000 visitors in 2010. The attendance nearly broke records, but Bethke had already settled on a new goal: 100,000 attendees the following year.

http://www.santacruzsentinel.com/ci...

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