2011 COUNTY FAIR HONORED FOR EXCELLENCE

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Contact: Steve Stagnaro
Direct Line 408-354-5145

FOR IMMEDIATE RELEASE
December 22, 2011

Watsonville, CA – The 2011 Santa Cruz County Fair was recently honored by the Western Fairs Association (WFA) for marketing excellence. WFA membership is made up of more than 800 fairs, festivals and related businesses located in the Western United States and Canada. The seven marketing efforts submitted for the Annual Achievement Awards program garnered five first and two second place awards from the industry association.

Over 400 entries were considered and the Santa Cruz County Fair was honored in the following categories:

Viral / Video First Place
Facility Website First Place
Marketing Campaign - Social Media         First Place
Outdoor Advertising First Place
Fair Program / Schedule First Place
Radio Advertising Second Place
Poster Second Place

The awards will be presented during the annual WFA Convention scheduled for the second week of January, 2012 in Anaheim, California.

The Santa Cruz County Fair celebrates the rich agricultural history of our community and people, and invests heavily in bringing this heritage to our youth. The 2012 Fair will be held September 11 - 16 at the Fairgrounds located on Highway 152 just east of Watsonville. Information on the Fair, and the Fairgrounds - a year round entertainment and event venue, can be found at www.santacruzcountyfair.com

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