In the News

September 16, 2011

WATSONVILLE -- Food is a huge part of any county fair. For many, the smells and tastes bring back childhood memories. It's also an excuse to eat deep fried food off sticks.

September 14, 2011

Rumors of the imminent demise of county fairs haven't reached Santa Cruz County. The annual fair, which started Tuesday and concludes Sunday at the County Fairgrounds outside Watsonville, continues to plow the same ground it has for 126 years, so to speak.

September 11, 2011

Hundreds gathered alongside Santa Cruz County firefighters, police and other first responders Sunday for a solemn yet hopeful 9/11 memorial at the Santa Cruz County Fairgrounds, commemorating the tragedy and honoring those who responded to the attacks and helped the country recover.

August 29, 2011

Ten years after the terrorist attacks, the Santa Cruz County Fair-organized ceremony aims to build community.

January 31, 2011

In 2001, area residents heading to Watsonville for the Santa Cruz County Fair’s opening day had their plans abruptly changed when the 9/11 terrorist attacks took place that morning.
January 10, 2011

Look no further, Michael Bethke is the man with a plan. The day after the Santa Cruz County Fair ended in September, Bethke did a full assessment of the annual event, which saw upward of 70,000 visitors in 2010. The attendance nearly broke records, but Bethke had already settled on a new goal: 100,000 attendees the following year.
October 30, 2010

California Giant Berry Farms CEO Bill Moncovich and Santa Cruz County Fair director Jody Belgard Akimoto have been named the man and woman of the year by the Pajaro Valley Chamber of Commerce and Agriculture.
September 20, 2010

The Santa Cruz County Fair wrapped up in full form Sunday after nearly a week of entertainment, competitions and livestock events.
September 20, 2010

An estimated 43,000 people attended the 125th annual Santa Cruz County Fair this year, exceeding organizers’ expectations and beating previous years’ numbers by more than 5,000, fair manager Michael Bethke said Monday.
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